E-Commerce
There is a common misconception that opensource e-commerce applications are for small retailers only. On the contrary, numerous large retailers are using opensource applications like OfBiz, Opentaps to significantly grow their online sales. Large online retailers like 1-800 Flowers with annual sales in excess of £500m, and global brands like DKNY use OfBiz to deliver exciting and engaging customer experiences.
Having said that, opensource e-commerce applications are the ideal choice to new or small online retailers. This is especially true for retailers experiencing rapid growth. Along with sales growth, comes increasing demands on the infrastructure. Opensource licensing means you no longer need to buy expensive additional software licenses for the new servers to meet the growth demand. Couple this with "Pay as You Go" cloud based hosting and you have a truly flexible IT infrastructure to support your business.
This flexible architecture also works well in seasonal peaks or coping with successful marketing campaigns. You can quickly scale up the infrastructure to meet peak demand and afterwards scale it back down again to reduce costs in lull or normal trading periods.
e-commerce Feature Summary:
Browse
- Faceted Navigation for ease of category navigation
- Faceted Navigation by category or attribute in search results
- Integrated search and browse
- Product comparisons
- Product Reviews
- Multiple images per product
- Product image zoom-in
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Search
- Single, multiple and phrase optimized searching
- Search against text and attributes
- Spelling correction
- Synonyms “Did you Mean?” functionality
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Marketing/Merchandising tools
- Recommended products
- Best selling products
- Associated products at product, basket and checkout pages
- Flexible offer coupons with ability to restrict to stores, customer groups, time period, products, and categories.
- Catalog promotional pricing
- White label and Indirect sales pricing calculators
- B2B pricing calculators
- e-mail Marketing integration with third party service providers
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Checkout
- Fully customisable
- Express single page checkout
- Guest checkout option
- Part shipments
- Shipping to multiple addresses in one order
- Subscription payments option
- Pre-pay account functionality
- Integrated with Paypal, Google Checkout and other Acquiring Banks
- Supports authorise and charge, or authorise only and charge on creation of invoices
- VAT tax calculations
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Search Engine Optimisation, SEO
- Google Site Map
- URL Rewrites give full control of URL's
- SEO metadata information
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International Support
- Multi-Lingual
- Extensive support for multiple currencies
- Multi-country shipping calculation
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Order Management
- View, edit, create and fulfill orders from admin panel.
- Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment
- Create alternative invoices for white label or indirect sales channels
- Fulfillment and warehouse management
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Site Management
- Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed
- Web Services API for easy integration between OfBiz/Opentaps and any third-party application
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Product Catalogue Management
- Batch Import and Export of catalogue
- Management of digitals assets, images, data sheets etc
- Advanced Pricing algorithms (see marketing/merchandising tools)
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Analytics and Reporting
- Support for internal and third party web analyitics
- Admin dashboard for report overview
- Sales reporting
- Order management reporting
- Shipping reporting
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Customer Service
- Feature-rich customer accounts support
- Order tracking from account, channel or sales partner
- Track stock allocation, pending payments, part shipments etc.
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Customer Accounts
- Integrated internal CRM system
- Optionally integrate with third party CRM system, salesforce.com, SugarCRM etc
- Full account management
- Order status
- Recently ordered items
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